Mixternal communications, a term coined by public relations expert Gini Dietrich, refers to the process of integrating external and internal communications within an organization. The aim is to create a cohesive and consistent message across all communication channels. Mixternal communication also involves collaboration and coordination between different departments, including marketing, PR, HR, and sales.
Mixternal communication is an essential component of any organization's communication strategy.
By integrating internal and external communications, companies can build a more engaged workforce, foster stronger relationships with customers and partners, and improve their overall brand reputation.